Next Generation Video Compression advancements are putting the squeeze on the Storage and Archiving Industry.
The numbers keep getting bigger. Recent analysts’ reports that the amount of data storage needed for video is going to reach an astronomical level of Exabytes by 2023. Who can count that high?
“Within 10 years we may see digital movie projects generating close to an Exabyte of raw content.” Coughlin Associates – Digital Storage for Media and Entertainment, 2012-2017
It’s not just that there’s more content congesting the bandwidth. It is consumer demand for better image quality that is causing the size of the video files to keep getting larger. The ever-increasing demands for online video followed by the emergence of 4K content being produced, managed, and distributed — South Korea has already launched a pilot 4K channel broadcast — which is leading to major storage and archival concerns for all players in the digital video industry. This includes industry leaders from Warner to Netflix plus content carriers like Comcast and Sprint.
For players in the digital video industry, it seems that it is either a yes or no choice between quality and bandwidth. Aside from technological advancements in storage hardware such as hard drives or flash array storage, the video compression community is already developing new generations of compression technology that will provide the digital video industry with an effective, efficient and future proof solution to the storage dilemma. Can the next generation of video compression advancements put a “squeeze” on the industry?
Digital Video predictions in the next decade
“It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017 and 80 to 90 percent of global consumer traffic will be mainly to watch online videos” Cisco – Visual Networking Index Forecast and Methodology, 2012-2017
Analysts like Coughlin Associates and International Data Corporation (IDC) predict that there will be a 5.8X increase in the required digital storage capacity used in the entertainment industry over the next few years, and nearly a fourfold increase in storage capacity shipped per year — an increase from 26,756 PB to 102,661 PB. The amount of information in the next decade is going to grow exponentially from 130 Exabytes to 40,000 Exabyte, which is equivalent to 40 trillion gigabytes – now that’s a lot of bytes.
Video Compression Advancements
There are solutions out there. Current developments in video compression technology will help relieve the storage dilemma by compressing video file size. These advances in compression will make it more cost effective for the digital video industry to store and distribute more video files without major investment in greater capacity.
One of the new compression technologies is HEVC (h.265), under development by ISO MPEG and ITU-T VCEG. As the successor to H.264, HEVC is capable of delivering better video quality at half the bit rate and is more efficient at compression than its predecessor with the ability to support 8K resolution.
Another next generation video compressor in development is TMMI’s TRUDEF™, which promises better pictures and smaller files. Based on fractal mathematics, this codec puts a big squeeze on current video file sizes. TRUDEF’s ability to upscale video to meet any screen resolution without increasing the original file size looks like a game changer. Known as resolution independence, this ability to switch to any video resolution size — from 2K or less to 4K or 8K or to any other future resolution requirements — without additional encoding has been hailed as a “future proof” solution. So just one copy can be used in any future resolution requirements without the need for additional storage and encoding.
As consumers demand Ultra High Definition content to be played on their giant-sized 4K screens like Samsung’s and Sony’s recently introduced 84” and 110” UHDTV monitors, the key industry decision to be made is: who will be able to deliver a better compression solution that is not only cost-effective, and efficient, but also offers high quality images and future proof file storage? Whether the answer is in the much-talked-about HEVC (H.265), or the highly disruptive TRUDEF™, the industry must keep searching for ways to save storage space and reduce bandwidth for their digital video assets.
TRUDEF™ BLOG – http://trudefblog.us
TMMI is a technology company headquartered in the US, specializing in video image management and compression. Founded in 1990, the company is dedicated to improving bandwidth utilization and video image quality. TMMI develops digital video compression technology that provides end-to-end workflow and distribution solutions for cinema, sports, mobile, streaming media, cable, medical imaging, security, defense, space exploration and education. TRUDEF™ fractal technology offers users enhanced image quality, reduced bandwidth utilization and digital media storage requirements.